The Story So Far

WCCF started in November 2016 as a two month challenge. We wanted to see if we could make it to the end of the year buying only cruelty-free products. We enjoyed this so much that we kept going into 2017. It's now been four months and we've all embraced the cruelty-free lifestyle. In this blog post, we're reflecting … Continue reading The Story So Far



We thought we'd share some of our cruelty-free looks, both day and night, with you. Let's start with some natural everyday looks... Kerry "This makeup look is my super-casual-super-lazy, almost-no-makeup makeup look, for everyday wear. My foundation is Model's Own Runway Foundation (with SPF 30!), with Nyx's Full Coverage Beige Concealer for under my eyes, and … Continue reading Looks

Animal Testing in the Cosmetics Industry

We decided to switch to cruelty-free, but why did we make this choice? Why does animal testing still exist in the cosmetics industry? Humane Society International estimate that approximately 100,000 to 200,000 animals suffer and die for cosmetics every year around the world. The tests are very cruel and involve applying chemicals to the animals’ skin … Continue reading Animal Testing in the Cosmetics Industry