It is no secret that many of the world’s most famous brands routinely test on animals in the production of consumer goods and cosmetics. We are a few friends in the UK who decided to challenge ourselves to choose only cruelty-free products. We started this as just a 2 month challenge to make it to the end of 2016 using only cruelty-free products and have now continued this into 2017. We hope to inspire others to make the same change and to show that cruelty-free is the way forward.